This online publication aimed at raising awareness among kpop culture consumers of the environmental impact it has on the planet. With it’s evergrowth of popularity, the number of versions each album has also increases exponentially alongside special merchandise. With every album sale the buyer also has a chance of getting rare online meetings, negatively contributing towards more sales.

The kpop community is very present online, which served as an aesthetic for the project. Because of this, the website is shown as a computer desktop, where various articles about the subject are shared. One of the hardest difficulties was balancing this aesthetic with readability. The first version of the website had the users read each article by zooming in the images, but unfortunately this proved not to be effective. Due to this it was decided to make an individual page for each article.